Peer-to-Peer Marketplace | Fashion Tech | React.js | Next.js | AWS Serverless | React Native
Pickle started as a simple poll app for fashion trends, but the founders saw something bigger. They pivoted to peer-to-peer fashion rental, essentially becoming the Airbnb for closets. The concept resonated. Today, one in four women aged 18-35 in Manhattan uses Pickle. The platform hosts over 300,000 items, operates across NYC, LA, and Miami, and has raised $20 million in funding from FirstMark Capital, Craft Ventures, Burst Capital, and FJ Labs. Users rent, lend, and buy directly from each other's closets, with same-day delivery through Uber and DoorDash. We built the technology that powers this marketplace.
Fashion Tech / P2P Marketplace
1 Year
1 years
New York, USA
After closing their seed round, Pickle needed to deliver on investor expectations. The existing platform struggled with performance under growing traffic. Users experienced slow load times, especially during peak rental periods. The marketplace needed real-time inventory sync, secure identity verification via Stripe, cross-device data access, and infrastructure that could scale with their rapid user growth across Manhattan, LA, and Miami.
We architected a fully serverless marketplace using React and Next.js for the web, React Native for iOS and Android, and AWS for infrastructure. The backend runs on Lambda functions with DynamoDB for real-time inventory, AppSync for GraphQL APIs, Amplify for authentication, and API Gateway for routing. Server-side rendering in Next.js handles SEO and initial page loads. The architecture scales automatically with traffic spikes and costs nothing when idle. We integrated Stripe for identity verification and payments, ensuring secure transactions between peers.
Server-side rendering delivered a 500% performance improvement. The platform now handles peak traffic seamlessly across web and mobile. Following the rebuild, Pickle secured their $12M Series A from FirstMark and Craft Ventures, bringing total funding to $20M. Today, one in four Manhattan women 18-35 uses the platform, with 300k+ items listed and same-day delivery in major cities. Pickle opened NYC's first peer-to-peer fashion rental storefront in the West Village.
AWS Lambda
AWS DynamoDB
AWS Amplify
AWS API Gateway
AWS App Sync
Figma
NextJs
React
React Native
I am happy that we have selected AALA IT Solutions as our technical partner. When we have completed our funding, we know we need to deliver. Not only to our customers but to our investors as well. We were looking for the best combination of high-end services and affordable pricing. "Pickle" was booming, and attracted a wide range of audiences. This resulted in high volume traffic and also required unique features to meet the needs. I personally wanted to improve this constant feeling of the site being slow and wanted it to change.
Here; AALA IT Solutions had listened to us well, and understood the delicacies and analyzed everything, and built a new platform that is blazing fast and packed with features like secure login, data syncing across devices, and easy payments. Renting clothes online is now a breeze! User reviews are fantastic, and thanks to server-side rendering, performance is over a thousand times better. AALA IT Solutions helped us turn things around and create a delightful fashion rental marketplace experience.
Brian McMahon
CEO
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