About
We build software for clients, and we run software of our own.
Building software since 2017. Some of it belongs to clients, some of it belongs to us, and the same engineers work on both.
- Founded
- 2017
- Clients
- 160+
- Client retention
- 95%
- Longest engagement
- 9 years
The name
Analyze, Adapt, Learn, Apply.
That is what AALA stands for, and it is the order the work runs in.
- A
Analyze
Read the system and the business before touching either one.
- A
Adapt
Work with what is already running instead of insisting on a rewrite.
- L
Learn
Learn the domain, not just the codebase.
- A
Apply
Ship it, run it, and stay on it after launch.
Scope
What we take on, and what we don't.
- Product engineering, from nothing to a running system
- Taking over software somebody else wrote
- AI and agents wired into systems that already exist
- ERP and internal platforms
- Web and mobile applications
- Engineers embedded in your team
The one thing we turn down: staffing by the seat, with no engineering involvement from us. If nobody from here is engineering, we are the wrong shop.
Our own products
We are our own client.
- aala.storeLiveOnline point of sale and shopping portal. Every merchant gets their own subdomain and a themeable storefront.Open site
- aala.landBetaCustomer management for real estate agencies, built around WhatsApp. Every buyer and tenant conversation in one place, with an optional AI agent that can answer on the agency's behalf.Open site
- LILABetaAn AI assistant that answers questions against your own database in plain language, inside your dashboard. LLM powered, with answers grounded in live data.Open site
- NuvoUIOpen sourceSCSS UI framework. Utility classes and mixins, compiled by Sass, no Node build step.Open site
Who runs it
Founder-led.
Founded by Aamir Mahmood, who has been building software for over twenty years and still reviews the work. He was named CEO of the Year 2024 by C-Suite Insider.
Engagements are run by the engineers doing the work. There is no account layer between you and the people writing the code, which is possible at our size and would not be at ten times it.
What next
Tell us what you have.
We will tell you plainly whether it is work we should take.